Show, don't tell.
Our first client case studies are in production. Until we can publish them, here's how we think. Research teardowns of brands we admire, and concept work built to our standard.
Three brands, taken apart.
Fact-checked breakdowns of marketing systems we respect: what they run, why it works, and where our method maps on.
How Mars Men turned retention math into a nine-figure growth engine
A subscription-first men’s wellness brand that spends into forecasted recurring revenue and, by its CMO’s account, hit a ~$100M revenue run rate in under 18 months before raising a $27.5M Series A.
Read the teardown →How Apple wins on brand while barely spending on ads
Roughly 0.8% of sales on advertising in its last-disclosed year, yet more than a decade as the world’s most valuable brand. A masterclass in brand over performance.
Read the teardown →How Airbnb grew by spending less on performance marketing
In 2020 Airbnb paused performance ads and leaned on brand, and by its own filings, direct traffic returned to pre-pandemic levels anyway.
Read the teardown →Independent analyses based on public sources. MKA has no relationship with these brands. We study them because they're the standard.
Emails & ads, built on spec.
Example lifecycle emails and ad creative, executed the way we'd ship them for a client, one objective per piece.
Day 21 without your stack. Consistency is the whole game. Restart now and your next three deliveries are 20% off.
Subscription winback for a DTC supplement brand: day-21 trigger, consistency-first framing, restock in one tap. Built the way we build lifecycle flows, one objective per send.
That guest room is paying zero rent. In your city, hosts with a spare room earn on their own schedule. You set the dates, we handle the rest.
Supply-side acquisition concept: recruit hosts, not guests. Concrete earnings framing and a control-first message to defuse the #1 objection before the click.
Trade up.
The iPhone you're holding is credit toward the one you want. Instant estimate, applied at checkout.
Upgrade-cycle nudge in Apple's own restraint: one idea, one CTA, the product as hero. Trade-in value turns a considered purchase into a smaller decision.
Independent concept explorations created by MKA as portfolio examples. Not commissioned by, affiliated with, or endorsed by the brands shown; trademarks belong to their owners.
Want this level of thinking on your brand?
The full teardown treatment (signal reading, system design, creative), pointed at your market instead of someone else's.